Speaker Development Series: Booked & Blessed: Building a Speaking Business That Works for You

Join us every third Wednesday for the NSA Carolinas Speaker Development Series, designed to help you build a thriving, ethical speaking business.

Speaker Development Series - September 2025

Booked & Blessed: Building a Speaking Business That Works for You

Date & Time: Tuesday, September 17, 2025 | 12:00–1:00 PM ET
Speaker: Michelle Edelen

Speaking isn’t just about what happens on stage, it’s about building a sustainable business behind the microphone. In this interactive one-hour session, Michelle Edelen will walk you through how to align your speaking business with your personal and professional goals, attract your ideal clients, and maintain momentum all year long. From contracts to testimonials, from systems that build trust to strategies for both peak and slow seasons, this session equips aspiring and established speakers alike with the tools to grow a thriving speaking business.

Key Takeaways
Participants will learn how to:

• Define personal and professional goals, then align their speaking business to support them.

• Identify ideal clients and target markets for resonance and repeat bookings.

• Implement systems for contracts, invoicing, testimonials, and media assets to build credibility.

• Strategize activities for both peak and slow seasons to maintain consistent business momentum.

‍ About Michelle Edelen
Michelle Edelen is an accomplished professional speaker who has delivered keynotes and workshops for Fortune 500 companies, public institutions, and major conferences. With over 160,000 views on her TEDx talk and experience mentoring and selecting TEDx speakers, Michelle brings both credibility and practical insights. She is the founder of Excellence In All, scaling it from a personal brand to a multi-offer leadership and communications enterprise. Having trained more than 25,000 leaders and professionals on communication, presence, and impact, Michelle combines corporate expertise with entrepreneurial savvy to help speakers build businesses that truly work for them.